If you have a ticket campaign where you are selling tickets for a virtual event, link it to the event so your guests get the virtual event link. Navigate to Manage > Tickets and Guests > Tap on Connect to a Virtual Event
If your guests are already buying tickets on a different platform, import your guest list so guests can get the virtual event link.
Go to Manage > Virtual Events > Attendees & Reports > Attendees
Upload an Excel file (with two columns - Full Name and Email Address)